Oribe Hair Care: For the Hair-Obsessed
Oribe Hair Care began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. For co-founders Daniel Kaner and Tevya Finger, it was time to create a pivot in the market, and the perfect collaborator was discovered in Oribe Canales. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care
Today, Oribe is a best-selling, award-winning brand that has sparked deep connections with its consumers.
Your Best Hair Humanly Possible Virtue® is the world’s only biotech-born hair care formulated with Alpha Keratin 60ku®, an all-natural vegan protein that strengthens and repairs all hair types and textures. Alpha Keratin 60ku® is almost identical to the keratin in our own hair, skin, and nails, so our bodies welcome it as our own. For the first time ever, we can make damaged hair whole again, as Virtue is clinically proven to make strands stronger, shinier, and healthier in as few as five uses.